Tuesday, January 18, 2011

Farmers finding fortune in fruits, earning crores



























Fruit farmers are depositing a crore a year into their bank accounts. Global retailers, Indian
 food companies and the government have come together to seed the next green revolution.

Farmer vishwas Kachare lives in a 40,000 sq ft farm house in Telangwadi near Solapur,
 a far cry from the small hut he and his wife lived in 30 years ago. Over the period, Kachare
 borrowed money rom friends and bought a few farmyard animals.

In 1985, he purchased 27 acres of barren land. Using drip irrigation, Kachare cultivated 
pomegranate, and his toil has yielded him more than a bounty. 

Today, his orchard extends to 300 acres, and he owns, in addition to the farm house, 
a cold storage and packaging house worth crores, a few cars and much more.

Kachare's transformation is the stuff of textbooks in Maharashtra's schools. 
But more than that, it isrepresentative of a silent fruit revolution in the state's
 drought-prone areas, and some of the hilly regions in the North. 

Annual fruit production is growing by almost 15%. Exports of Indian fruits have grown to
 Rs 1,269 crore from 450 crore in only two financial years.

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